EUROPEAN NETWORKING GROUP
Knowledge through networking

Welcome to ENG's Automotive CRM and Marketing Excellence 2017

#engautocrm

Speaker panel

  • Pablo Telleria

    Global Business Development Director

    URBAN SCIENCE

  • Anastasia Caspers

    Head of Customer Lifecycle Management

    CAR2GO

  • Brad Young

    General Manager, Global CRM

    JAGUAR LAND ROVER

  • Helmut Schreier

    Head of ID & CRM

    SEAT

  • Christos Drakos

    Chief Information Officer

    KOSMOCAR

  • Ben Holmes

    Business Development Director, EMEA

    URBAN SCIENCE

  • Steffen Duffner

    Service Director Europe

    ONEDEALER

  • Piotr Maj

    Digitalisation Manager

    SKODA

  • Rob Malyn

    Director International Business Development

    MMIT

  • Stefania Indirli

    Head of CRM and Network Developmet

    DUCATI MOTOR HOLDING

  • Maria Stranne

    Director Digital Experience

    VOLVO CAR CORPORATION

  • Igor Dimitri

    Account Manager

    MSX INTERNATIONAL TECHSERVICES

  • Armando Calvetti

    Customer Experience Manager

    CNH INDUSTRIAL

  • Pierre Antoine Cartier

    Distribution and Digital/CRM Director

    PSA GROUPE

  • Massimiliano De Blasi

    CRM Manager

    NISSAN

  • Fabio Borney

    EMEA Digital Marketing and CRM Program Manager

    FCA GROUP

  • Çağla Şenkardeş

    Strategic Marketing and Corporate Communications Brand Manager

    DOĞUŞ OTOMOTIV

  • Michael Markette

    Partner & President

    CALLREVU

  • Florian Weis

    Senior Director Global Operations Development

    SIXT SE

  • Paul Courtois

    Chief Marketing Officer

    FREE2MOVE LEASE

28-29 November 2017, Berlin

Exploring technology and techniques to ensure customer loyalty and create brand advocates

For the last sixteen years E.N.G has brought together the leaders in Automotive CRM and Experiential Marketing for this one of a kind event. As competition and consumer demand increases, this event becomes ever more important.
As consumer behaviour shifts more and more towards online communication, the need to combine modern and traditional methods for customer dialogue is essential. Achieving this goal requires companies to understand the changing retail and communications landscape and to develop tools and techniques to collect and process data in order to effectively design a customer relationship programme.

Key topics this year include:

  • Mitigating Big Data to maximise results
  • Building on Social Media strategies to maximise return on investment
  • Customer retention at the captive finance arm
  • Successful marketing automation at the dealership level
  • Lead conversion through global data integration and intelligent automated marketing
  • Quality Vs Quantity: Lead generation and conversion to increase sales in the 21st century

Who should attend?

Senior Vice Presidents, Vice Presidents, Directors, Managers and Heads of:

  • Customer Relationship Management
  • Customer Insight
  • Customer Dialogue
  • Sales
  • Marketing
  • Interactive/Digital Marketing
  • Customer Experience
  • Dealer Relations
  • Social Media
  • Aftersales
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Testimonials

NISSAN

I can see the passion and dedication of the E.N.G team came through in the excellent execution of the conference. Thank you!

VOLKSWAGEN FINANCIAL SERVICES

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

TATA MOTORS

Great event! Very well managed. I was able to interact with many like-minded colleagues across geographies and understand common issues and ways to tackle them.

Pablo Telleria

Global Business Development Director

URBAN SCIENCE

Anastasia Caspers

Head of Customer Lifecycle Management

CAR2GO

Brad Young

General Manager, Global CRM

JAGUAR LAND ROVER

Helmut Schreier

Head of ID & CRM

SEAT

Christos Drakos

Chief Information Officer

KOSMOCAR

Ben Holmes

Business Development Director, EMEA

URBAN SCIENCE

Steffen Duffner

Service Director Europe

ONEDEALER

Piotr Maj

Digitalisation Manager

SKODA

Rob Malyn

Director International Business Development

MMIT

Stefania Indirli

Head of CRM and Network Developmet

DUCATI MOTOR HOLDING

Maria Stranne

Director Digital Experience

VOLVO CAR CORPORATION

Igor Dimitri

Account Manager

MSX INTERNATIONAL TECHSERVICES

Armando Calvetti

Customer Experience Manager

CNH INDUSTRIAL

Pierre Antoine Cartier

Distribution and Digital/CRM Director

PSA GROUPE

Massimiliano De Blasi

CRM Manager

NISSAN

Fabio Borney

EMEA Digital Marketing and CRM Program Manager

FCA GROUP

Çağla Şenkardeş

Strategic Marketing and Corporate Communications Brand Manager

DOĞUŞ OTOMOTIV

Michael Markette

Partner & President

CALLREVU

Florian Weis

Senior Director Global Operations Development

SIXT SE

Paul Courtois

Chief Marketing Officer

FREE2MOVE LEASE

Automotive Management is an independent inspirational and informative platform for managers in the automotive industry. The editorial staff consists of experienced professionals with a mission to write high quality editorials, interviews, statistical analyses and background articles on all developments in the automotive industry. The magazine offers practical information on marketing, sales, and economic, fiscal and financial affairs, with an eye for the human factor of entrepreneurship. Tongue-in-cheek where possible, but critical and sharp when needed. The magazine is easy to read thanks to the concise writing style and fresh, visual layout. Automotive Management is more than just a magazine: it is also the most visited website in the Dutch automotive industry. This and the daily e-mail newsletter, the largest dedicated vacancy site - Jobmotive - and a range of events for the target audience make Automotive Management the ideal cross-media platform for parties looking to communicate with decision makers in the automotive industry.

The Westin Grand Berlin

Escape your day-to-day stress and immerse yourself in a world of wellbeing. Warm tones, mild colours and the timelessly elegant design of our 400 rooms and suites enables you to rest in a city that hardly ever sleeps. 

Feel the vibrant life of Berlin's centre, "Mitte" on the corner of Friedrichstrasse and Unter den Linden. Of the Brandenburg Gate, the Reichstag building, the Potsdamer Platz or the Gendarmenmarkt - places with a unique fascination, where history has been written. Enjoy the various cultural offers such as galleries, shopping, restaurants and bars just outside our door.

The Westin Grand Berlin The Westin Grand Berlin The Westin Grand Berlin

The Westin Grand

Friedrichstrasse 158-164
10117 Berlin
Germany
Telephone: +49 30 2027 0
Website: View venue website

NISSAN

Senior Marketing Manager

I can see the passion and dedication of the E.N.G team came through in the excellent execution of the conference. Thank you!

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

TATA MOTORS

Head CRM Programs

Great event! Very well managed. I was able to interact with many like-minded colleagues across geographies and understand common issues and ways to tackle them.

FORD CREDIT EUROPE

Manager New Markets

Thoroughly enjoyable conference relevant to my role. Well organised and executed.

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the insdustry

TATA MOTORS FINANCE

CEO

This conference has provided huge learning on how different companies do their business across different regions.

RENAULT TRUCKS

Vice President Retail Development

An ENG conference is a good opportunity to network and gain connections with other companies.

SKODA AUTO

Coordinator Used Car Strategy

Very interesting platform to learn about industry trends, share ideas and improve your own process.

KIA MOTORS EUROPE

Specialist Fleet & Remarketing Sales

Very well-organized event from ENG with passionate speakers and exciting topics.

CNH INDUSTRIAL

EMEA Commercial Services Network Development Manager

Very interesting and business relevant topics. Great opportunity for benchmarking.

RENAULT

General Manager Fleet Europe

The best place to keep up on the latest developments in Remarketing Business and to share views with experts & competitors.

Become a member

With your E.N.G. account you can view all event programmes and stay up-to-date on upcoming events and related news.

› Create your account now

Event rates (ex. VAT)

Regular price $2,394.00
Documentation only $654.00
* Please select if you are a service provider. E.N.G. has the authority to approve final ticket price category.
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Discounts

Discounts are not reimbursed for previously purchased tickets. Three or more people registering from the same company at the same time qualify for the group discount, but must register online at the same time. Prices include the conference documentation, lunches, refreshments, the networking dinner and service charge but exclude hotel accommodation. Applicable VAT will be charged.

VCARD INFO HERE

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