In a constantly evolving battle for attention on physical and online shelves, product packaging in 2014 has to stand out, convey a story and connect with consumer values all within an ever shrinking window of time.
Join us in Madrid for our 10th international annual event that combines the key elements of design, creative management, as well as material and innovation strategy. This approach offers a unique platform where the world’s leading brands and agencies will come together for two days of stimulating content and discover the newest creative ideas and applicable packaging innovations.
Be a part of this event and explore thought provoking case studies such as:
- Coca-Cola’s experience with their personalisation of packaging
- Adidas’ translation of the visual language of FIFA’s 2014 World Cup™ into product packaging
- Salvatore Ferragamo’s luxury approach to design and creativity in prestige packaging
- Heineken’s strategy to create consumer engagement and excitement by means of packaging design
- How Colgate Palmolive delivers projects on time and in budget with supply chain optimisation
For interest in speaking or sponsoring, please contact Pam Walter, Business Development Director, +41 44 586 4590, pwalter@engspain.com