EUROPEAN NETWORKING GROUP
Knowledge through networking

Welcome to ENG's Automotive CRM & Marketing Excellence 2014

#engautocrm

Speaker panel

  • Nathan Summers

    Global Digital & CRM Director

    JAGUAR LAND ROVER

  • Daniel Haas

    Head of Marketing Communication Strategy and Social Business

    TOYOTA EUROPE

  • Ralf Boettcher

    Head of CRM

    BENTLEY MOTORS

  • Rob Malyn

    Director International Business Development

    MMIT

  • Pieter van Rosmalen

    Global Vice President, Retail Network Solutions

    MSX INTERNATIONAL

  • Felipe Guija

    Sales & Marketing Support Director

    GENERAL MOTORS

  • Guy Masters

    Head of Customer Experience

    TRIUMPH MOTORCYCLES

  • Sandra Cameron

    Head of Digital Marketing

    ADAM OPEL

  • Glen Demetrioff

    President and Chief Executive Officer

    DMT DEVELOPMENT SYSTEMS GROUP

  • Michele Peterson

    Global Practice Director, Customer Marketing Solutions

    URBAN SCIENCE

  • Steve Newman

    Executive Vice President & General Manager

    iSKY

  • Ian Perkins

    Sales & Marketing Director

    TrackBack

  • Armando Calvetti

    Customer Experience Manager

    CNH INDUSTRIAL

  • Andre van den Reek

    Head of Campaign Management

    MMIT

  • Catherine Bourlier

    Head of Channel Development EMEAR / SBD Connected Driving

    HERE

  • Grant Larsen

    Chief Executive Officer

    VOLMAX

  • Gemma Vila

    Head of Social CRM

    SEAT

  • Gesina Schwengers

    Senior Manager Interactive Marketing

    MERCEDES-BENZ

5-6 November 2014, Berlin

Driving customer centricity for the modern automotive market

Shopping behaviour of modern society is dynamically changing and moving increasingly towards a digital communication landscape. The automotive industry needs to integrate all communication channels to maximise effectiveness of marketing strategy and engage customer with the brand. To create this relationship, OEMs and dealers need to develop tools and techniques that will facilitate 360 degree contact with potential customers.

The modern CRM strategy needs to go beyond lead generation and data collection and transform into a customer centric approach and continuous communication flow that will enhance the brand – customer relationship.

This summit brings together leading marketing, CRM and digital executives from OEMs, captives, dealers and rental/leasing companies. We offer an excellent mix of strategic insight, case studies and interactive panels to help your company grow CRM technology and develop successful and engaging strategies.

Through this event, attendees will engage in real business stories, best practices and discussion forums that will consider the following themes:
• Identifying methods to optimise CRM strategy to gain competitive advantage
• Designing a marketing concept to fit current consumer trends of increased online activity and diminishing dealer visits
• Shaping communication strategy throughout all the channels to satisfy different types of customers
• Evaluating methods to increase efficiency of lead prospecting strategy between OEM and dealers
• Analysing new digital and online initiatives and their impact on shopping behaviour

 

Want to attend this year's 14th annual summit? Click here to go to the 2015 event page

Share this event on facebook linkedin twitter email

Testimonials

FORD CREDIT EUROPE

Thoroughly enjoyable conference relevant to my role. Well organised and executed.

VOLKSWAGEN FINANCIAL SERVICES

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

TATA MOTORS

Great event! Very well managed. I was able to interact with many like-minded colleagues across geographies and understand common issues and ways to tackle them.

Nathan Summers

Global Digital & CRM Director

JAGUAR LAND ROVER

Daniel Haas

Head of Marketing Communication Strategy and Social Business

TOYOTA EUROPE

Ralf Boettcher

Head of CRM

BENTLEY MOTORS

Rob Malyn

Director International Business Development

MMIT

Pieter van Rosmalen

Global Vice President, Retail Network Solutions

MSX INTERNATIONAL

Felipe Guija

Sales & Marketing Support Director

GENERAL MOTORS

Guy Masters

Head of Customer Experience

TRIUMPH MOTORCYCLES

Sandra Cameron

Head of Digital Marketing

ADAM OPEL

Glen Demetrioff

President and Chief Executive Officer

DMT DEVELOPMENT SYSTEMS GROUP

Michele Peterson

Global Practice Director, Customer Marketing Solutions

URBAN SCIENCE

Steve Newman

Executive Vice President & General Manager

iSKY

Ian Perkins

Sales & Marketing Director

TrackBack

Armando Calvetti

Customer Experience Manager

CNH INDUSTRIAL

Andre van den Reek

Head of Campaign Management

MMIT

Catherine Bourlier

Head of Channel Development EMEAR / SBD Connected Driving

HERE

Grant Larsen

Chief Executive Officer

VOLMAX

Gemma Vila

Head of Social CRM

SEAT

Gesina Schwengers

Senior Manager Interactive Marketing

MERCEDES-BENZ

MarketsandMarkets is a global market research organization which is also into advisory and consulting services. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

Using effective technology to automate management of large and complex data for forecasts, we provide global analysis, data and insights through unique & in-depth research, serving multi-client reports, company profiles, databases, and custom research services. These intelligence databases comprises of about 60000 reports a year, which forms one of the world's largest intelligence resources. M&M plans to launch industry-wise and country wise market tracker for all existing research verticals.

The major industries that we cover in our market intelligence deliverables are:

 Telecom & IT
 Semiconductor & electronics
 Chemicals
 Medical Devices
 Pharmaceuticals
 Energy and Power
 Healthcare & Life sciences
 Food and Beverages

The marketing agency Russian Automotive Market Research has been operating in automotive analytics since 1997 and today is one of the leading researchers of the automotive market of the Russian Federation, CIS and overseas markets. 

The leading position of the company is the result of great experience and commitment to high quality of the products offered to our customers.

Russian Automotive Market Research offers a wide range of off-the-shelf solutions as well as products tailored to customer needs.

The products we offer is a tool, which allows the market participants to estimate the position on the market and the market potential, to forecast demand and optimize development strategies.
 

Hotel Palace Berlin

 

The Hotel Palace Berlin is a professional business travel hotel and enjoys a good reputation as Berlin's privately run conference hotel. In an extremely central position at the heart of the metropolis, between the Gedächtniskirche church and Kurfürstendamm avenue, just a few minutes away from the conference centre (ICC) or Potsdamer Platz and the Brandenburg Gate, the hotel provides its guests with an all-round business service and professional support.

Look forward to exceptional hospitality and personal service combined with the individuality of a privately run hotel.

Hotel Palace Berlin Hotel Palace Berlin Hotel Palace Berlin Hotel Palace Berlin Hotel Palace Berlin Hotel Palace Berlin Hotel Palace Berlin Hotel Palace Berlin

Hotel Palace

Budapester Str. 45
10787 Berlin
Germany
Telephone: +49 3025020
Fax: +49 3025021119
Email: hotel@palace.de
Website: View venue website

FORD CREDIT EUROPE

Manager New Markets

Thoroughly enjoyable conference relevant to my role. Well organised and executed.

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

TATA MOTORS

Head CRM Programs

Great event! Very well managed. I was able to interact with many like-minded colleagues across geographies and understand common issues and ways to tackle them.

NISSAN

Senior Marketing Manager

I can see the passion and dedication of the E.N.G team came through in the excellent execution of the conference. Thank you!

RENAULT

General Manager Fleet Europe

The best place to keep up on the latest developments in Remarketing Business and to share views with experts & competitors.

SKODA AUTO

Coordinator Used Car Strategy

Very interesting platform to learn about industry trends, share ideas and improve your own process.

MANN+HUMMEL GROUP

Global Warranty Specialist

By far the most interesting and relevant conference I have attended in recent years. An absolute must for warranty professionals from any part of the automotive warranty chain.

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the insdustry

RENAULT TRUCKS

Vice President Retail Development

An ENG conference is a good opportunity to network and gain connections with other companies.

KIA MOTORS EUROPE

Specialist Fleet & Remarketing Sales

Very well-organized event from ENG with passionate speakers and exciting topics.

CNH INDUSTRIAL

EMEA Commercial Services Network Development Manager

Very interesting and business relevant topics. Great opportunity for benchmarking.

TATA MOTORS FINANCE

CEO

This conference has provided huge learning on how different companies do their business across different regions.

Event rates (ex. VAT)

Regular price $2,234.40
Documentation only $610.40
How many tickets would you like?
- OR -

Discounts

Discounts are not reimbursed for previously purchased tickets. Three or more people registering from the same company at the same time qualify for the group discount, but must register online at the same time. Prices include the conference documentation, lunches, refreshments, the networking dinner and service charge but exclude hotel accommodation. Applicable VAT will be charged.

VCARD INFO HERE

Your shopping cart

Shopping cart:

Subtotal $0.00
Total $0.00