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Welcome to ENG's Automotive CRM & Marketing Excellence 2013

#engautocrm

Speaker panel

  • Dr. Jerome Bohg

    Senior Manager Marketing, Business Development, Strategy & Product Planning Truck Business Unit

    RABOBANK

  • Gilles Moynier

    General Manager Customer Experience

    NISSAN EUROPE

  • Peter - Oliver Wagner

    Head Marketing and Sales Management

    BMW FINANCIAL SERVICES

  • Angel Remacha

    Fleet Director

    EUROPCAR

  • Tim Devine

    Senior Vice President of Credit, Sales & Marketing

    Hyundai Capital

  • Bertrand de Rolland

    Customer Marketing Head of Department Global Marketing & Communication

    RENAULT

  • Claudio Annicchiarico

    Head of Digital, CRM, Data & Analytics UK

    FIAT GROUP AUTOMOBILES

  • Giorgio Cavalieri

    EMEA Region CRM & Lead Management Director

    FIAT GROUP AUTOMOBILES

  • Roberto Toro

    Head of Communication

    TESLA MOTORS

  • Tom Cregg

    Head of Automotive Practice

    BLUEFIN SOLUTIONS

  • Bruno Miradoli

    International Senior Product Manager, Global Services

    EUROTAXGLASS'S

  • Reiner Jaspers

    Managing Director

    C9 INTERNATIONAL

  • Jörg Höhner

    Global Managing Director - Indicata

    INDICATA, PART OF AUTOROLA GROUP

  • Lauren Ciampichini

    Marketing

    URBAN SCIENCE

  • Timo Paulsson

    Senior Manager Customer Service

    VOLVO CAR CORPORATION

  • Simon Carr

    Brand Director

    LEASEPLAN

  • Carolin Güthenke

    Manager Marketing Communications Vans

    DAIMLER

  • Stephan van den Bremer

    Managing Director Europe

    IGNITIONONE

  • Paul Butler

    Marketing Communications Manager EMEA

    HARLEY-DAVIDSON

13-14 November 2013, Barcelona

Exploring technology and techniques to ensure customer loyalty and create brand advocates

In today’s competitive market with a dynamic customer evolution it is no longer enough to provide excellence in customer experience. Today’s consumer not only looks for quality in the products they purchase and the services they receive, but they demand a tailored brand-customer relationship. Achieving this goal requires companies to understand the changing retail and communications landscape and to develop tools and techniques to collect and process data in order to effectively design a customer relationship programme.

The 13th edition of E.N.G.’s CRM & Marketing Excellence conference comes at a time where retaining a customer is ever more important due to on-going diminishing car sales. The industry must grasp how to extract the data that creates winning leads that turn into actual sales and revenue channels. This is only possible by understanding the customer and their growing online presence and behaviour. This understanding of today’s consumer is again the key to creating schemes in which customers feel they receive the service they deserve through the channels they desire.

Some of the key issues that will be explored this year in Barcelona include:

- Pinpointing the elements that create a successful loyalty programme
- Not all leads are good leads: Determine what data sources create winning leads
- Regaining customers’ confidence when things go wrong: Effectively managing customer complaints
- The new reality of social media and its current place in CRM
- Effectively designing customer feedback tools and linking this feedback to existing business data
- Analysing digital consumer behaviour and whether automotive sales processes have evolved accordingly
- Evaluating the role of captive finance in customer retention

For interest in speaking or sponsoring, please contact Pam Walter, Business Development Manager, +41 44 586 4590, pwalter@engspain.com.

Part of E.N.G.'s Automotive Series 2013:
- Vehicle Remarketing, 29/30 January, 5th annual
- Auto Retail & Distribution, 20/21 March, 13th annual
- Strategic Growth in Light Commercial Vehicle and Truck Sectors, 14/15 May
- Automotive Finance, 4/5 June, 5th annual
- MOVE 2013: Europe's meeting point for innovation in automotive mobility, 25/26 September 2nd annual
- Automotive CRM & Marketing Excellence, 13/14 November, 13th annual

Who should attend

The executives that will gain the greatest benefit through attendance are those involved in customer relationship management, marketing and customer experience including Senior vice presidents, vice presidents, directors, managers and heads of:

Customer Relationship Management | Customer Insight | Customer Dialogue | Sales | Marketing | Interactive/Digital Marketing | Customer Experience | Dealer Relations | Social Media | Aftersales

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Testimonials

NISSAN

I can see the passion and dedication of the E.N.G team came through in the excellent execution of the conference. Thank you!

MANN+HUMMEL GROUP

By far the most interesting and relevant conference I have attended in recent years. An absolute must for warranty professionals from any part of the automotive warranty chain.

KIA MOTORS EUROPE

Very well-organized event from ENG with passionate speakers and exciting topics.

Dr. Jerome Bohg

Senior Manager Marketing, Business Development, Strategy & Product Planning Truck Business Unit

RABOBANK

Gilles Moynier

General Manager Customer Experience

NISSAN EUROPE

Peter - Oliver Wagner

Head Marketing and Sales Management

BMW FINANCIAL SERVICES

Angel Remacha

Fleet Director

EUROPCAR

Tim Devine

Senior Vice President of Credit, Sales & Marketing

Hyundai Capital

Bertrand de Rolland

Customer Marketing Head of Department Global Marketing & Communication

RENAULT

Claudio Annicchiarico

Head of Digital, CRM, Data & Analytics UK

FIAT GROUP AUTOMOBILES

Giorgio Cavalieri

EMEA Region CRM & Lead Management Director

FIAT GROUP AUTOMOBILES

Roberto Toro

Head of Communication

TESLA MOTORS

Tom Cregg

Head of Automotive Practice

BLUEFIN SOLUTIONS

Bruno Miradoli

International Senior Product Manager, Global Services

EUROTAXGLASS'S

Reiner Jaspers

Managing Director

C9 INTERNATIONAL

Jörg Höhner

Global Managing Director - Indicata

INDICATA, PART OF AUTOROLA GROUP

Lauren Ciampichini

Marketing

URBAN SCIENCE

Timo Paulsson

Senior Manager Customer Service

VOLVO CAR CORPORATION

Simon Carr

Brand Director

LEASEPLAN

Carolin Güthenke

Manager Marketing Communications Vans

DAIMLER

Stephan van den Bremer

Managing Director Europe

IGNITIONONE

Paul Butler

Marketing Communications Manager EMEA

HARLEY-DAVIDSON

NH Constanza Barcelona

Located in the heart of the business district, the NH Collection Constanza hotel in Barcelona features a lean, brightly-lit atmosphere with an outstanding commitment to service. Featuring 308 avant-garde rooms, including 60 sleek superior rooms, seven Junior Suites and one Presidential Suite, the hotel is the perfect example of NH Hotels' eye for detail.

The Don Giovanni restaurant is a cozy, multi-functional space and proposes fine cuisine. The NH Collection Constanza hotel features the latest in hydroludic water and massage treatments at Elysium Spa and the Wellness Centre to enhance one's image. Our staff provide services in a caring manner to ensure that our guests get the best in personal comfort.
 

The Don Giovanni restaurant is a cozy, multi-functional space and proposes fine cuisine. The NH Collection Constanza hotel features the latest in hydroludic water and massage treatments at Elysium Spa and the Wellness Centre to enhance one's image. Our staff provide services in a caring manner to ensure that our guests get the best in personal comfort.

One of the best ways to visit Barcelona is by bike, and for your convenience the NH Collection Constanza hotel has electric bikes that can be rented by the hour or by the day (paid service).

 

NH Constanza  Barcelona NH Constanza  Barcelona NH Constanza  Barcelona NH Constanza  Barcelona NH Constanza  Barcelona

NH Constanza

Calle Deu i Mata, 69-99
08029 Barcelona
Spain
Telephone: +34 932 81 15 00
Email: nhconstanza@nh-hotels.com
Website: View venue website

NISSAN

Senior Marketing Manager

I can see the passion and dedication of the E.N.G team came through in the excellent execution of the conference. Thank you!

MANN+HUMMEL GROUP

Global Warranty Specialist

By far the most interesting and relevant conference I have attended in recent years. An absolute must for warranty professionals from any part of the automotive warranty chain.

KIA MOTORS EUROPE

Specialist Fleet & Remarketing Sales

Very well-organized event from ENG with passionate speakers and exciting topics.

SKODA AUTO

Coordinator Used Car Strategy

Very interesting platform to learn about industry trends, share ideas and improve your own process.

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

RENAULT

General Manager Fleet Europe

The best place to keep up on the latest developments in Remarketing Business and to share views with experts & competitors.

RENAULT TRUCKS

Vice President Retail Development

An ENG conference is a good opportunity to network and gain connections with other companies.

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the insdustry

FORD CREDIT EUROPE

Manager New Markets

Thoroughly enjoyable conference relevant to my role. Well organised and executed.

TATA MOTORS

Head CRM Programs

Great event! Very well managed. I was able to interact with many like-minded colleagues across geographies and understand common issues and ways to tackle them.

TATA MOTORS FINANCE

CEO

This conference has provided huge learning on how different companies do their business across different regions.

CNH INDUSTRIAL

EMEA Commercial Services Network Development Manager

Very interesting and business relevant topics. Great opportunity for benchmarking.

Event rates (ex. VAT)

Regular price $2,234.40
Documentation only $610.40
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Discounts

Discounts are not reimbursed for previously purchased tickets. Three or more people registering from the same company at the same time qualify for the group discount, but must register online at the same time. Prices include the conference documentation, lunches, refreshments, the networking dinner and service charge but exclude hotel accommodation. Applicable VAT will be charged.

VCARD INFO HERE

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