EUROPEAN NETWORKING GROUP
Knowledge through networking

Welcome to ENG's Automotive CRM & Marketing Excellence 2015

#engautocrm

Speaker panel

  • André van Rheenen

    Chief Sales Officer

    BMW GROUP FINANCIAL SERVICES

  • Chiara Ugozzoli

    Senior Vice President Global Digital Marketing & CRM

    PIAGGIO

  • Brad Young

    General Manager, Global CRM

    JAGUAR LAND ROVER

  • Paul Courtois

    Marketing & Partnerships Director

    ARVAL - BNP PARIBAS GROUP

  • Annika Eriksson

    Director Volvo Cars Experience

    VOLVO CAR GROUP

  • Gemma Vila

    Head of Social CRM

    SEAT

  • Vanessa Govi

    Head of CRM

    ALD INTERNATIONAL

  • Ramses Bossuyt

    Customer Experience Manager

    D'IETEREN

  • Leonardo Cesarini

    Sales & Marketing Director

    EUROPCAR

  • Giuliano Cini

    Industry Manager Automotive

    GOOGLE

  • Andrea Di Censo

    CRM Manager

    KIA MOTORS EUROPE

  • Stefan Zwerenz

    Senior Manager Marketing & Brand Management

    MAN

  • Elena Previtera

    Executive Partner

    REPLY

  • Federico Belotti

    Digital CRM EMEA Manager

    FCA GROUP

  • Rob Malyn

    Director International Business Development

    MMIT

  • Glen Demetrioff

    President and Chief Executive Officer

    DMT DEVELOPMENT SYSTEMS GROUP

  • Mirek Sopek

    Vice Chief Executive Officer

    MAKOLAB

  • Marco Marlia

    Chief Executive Officer

    DriveK

  • Robert Martell

    Senior Vice President, Client Services

    iSKY

  • Andrew Grant

    Vice President Automotive

    MaritzCX

  • Rod Wright

    Chief Operations Officer

    URBAN SCIENCE

  • Andre van den Reek

    Head of Campaign Management

    MMIT

  • MIke Trotman

    Managing Director

    AURA CORPORATION

  • Barry Nielsen

    Automotive Solutions Director

    STERICYCLE EXPERTSOLUTIONS

  • Igor Dimitri

    Account Manager

    MSX INTERNATIONAL TECHSERVICES

10-11 November 2015, Rome

Exploring technology and techniques to ensure customer loyalty and create brand advocates

Shopping behaviour of modern society is dynamically changing and moving increasingly towards a digital communication landscape. The automotive industry needs to integrate all communication channels to maximise effectiveness of marketing strategy and engage customer with the brand. To create this relationship, OEMs and dealers need to develop tools and techniques that will facilitate 360 degree contact with potential customers.

The modern CRM strategy needs to go beyond lead generation and data collection and transform into a customer centric approach and continuous communication flow that will enhance the brand – customer relationship.

This summit brings together leading marketing, CRM and digital executives from OEMs, captives, dealers and rental/leasing companies. We offer an excellent mix of strategic insight, case studies and interactive panels to help your company grow CRM technology and develop successful and engaging strategies.

Through this event, attendees will engage in real business stories, best practices and discussion forums that will consider the following themes:

• Identifying methods to optimise CRM strategy to gain competitive advantage
• Designing a marketing concept to fit current consumer trends of increased online activity and diminishing dealer visits
• Shaping communication strategy throughout all the channels to satisfy different types of customers
• Evaluating methods to increase efficiency of lead prospecting strategy between OEM and dealers
• Analysing new digital and online initiatives and their impact on shopping behaviour


Who should attend?

Senior Vice Presidents, Vice Presidents, Directors, Managers and Heads of:

  • Customer Relationship Management
  • Customer Insight
  • Customer Dialogue
  • Sales
  • Marketing
  • Interactive/Digital Marketing
  • Customer Experience
  • Dealer Relations
  • Social Media
  • Aftersales

Want to see what you missed at last year's 14th annual summit? Click here to view our 2014 event page

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Testimonials

VOLKSWAGEN FINANCIAL SERVICES

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

TATA MOTORS FINANCE

This conference has provided huge learning on how different companies do their business across different regions.

RENAULT TRUCKS

An ENG conference is a good opportunity to network and gain connections with other companies.

André van Rheenen

Chief Sales Officer

BMW GROUP FINANCIAL SERVICES

Chiara Ugozzoli

Senior Vice President Global Digital Marketing & CRM

PIAGGIO

Brad Young

General Manager, Global CRM

JAGUAR LAND ROVER

Paul Courtois

Marketing & Partnerships Director

ARVAL - BNP PARIBAS GROUP

Annika Eriksson

Director Volvo Cars Experience

VOLVO CAR GROUP

Gemma Vila

Head of Social CRM

SEAT

Vanessa Govi

Head of CRM

ALD INTERNATIONAL

Ramses Bossuyt

Customer Experience Manager

D'IETEREN

Leonardo Cesarini

Sales & Marketing Director

EUROPCAR

Giuliano Cini

Industry Manager Automotive

GOOGLE

Andrea Di Censo

CRM Manager

KIA MOTORS EUROPE

Stefan Zwerenz

Senior Manager Marketing & Brand Management

MAN

Elena Previtera

Executive Partner

REPLY

Federico Belotti

Digital CRM EMEA Manager

FCA GROUP

Rob Malyn

Director International Business Development

MMIT

Glen Demetrioff

President and Chief Executive Officer

DMT DEVELOPMENT SYSTEMS GROUP

Mirek Sopek

Vice Chief Executive Officer

MAKOLAB

Marco Marlia

Chief Executive Officer

DriveK

Robert Martell

Senior Vice President, Client Services

iSKY

Andrew Grant

Vice President Automotive

MaritzCX

Rod Wright

Chief Operations Officer

URBAN SCIENCE

Andre van den Reek

Head of Campaign Management

MMIT

MIke Trotman

Managing Director

AURA CORPORATION

Barry Nielsen

Automotive Solutions Director

STERICYCLE EXPERTSOLUTIONS

Igor Dimitri

Account Manager

MSX INTERNATIONAL TECHSERVICES

Automotive-Technology is essentially a B2B online business and technology media platform that has under its wraps the largest global database of automotive buyers and suppliers.

In the realm of Automotive, where innovation is rapid, plant automotive technology stands adept at conceptualizing unique ideas relevant to the B2B space.

Automotive-technology.com covers in-depth trends that shape industry dynamics and metamorphose global economics. With services like search engine optimization, social media marketing, product video showcase, e-mail marketing, e-newsletter sponsorship, banner advertising, event marketing and micro-website within our platform, www.automotive-technology.com has created a recognition that spans over a global audience, thereby revolutionizing how businesses transact.
 

 

The marketing agency Russian Automotive Market Research has been operating in automotive analytics since 1997 and today is one of the leading researchers of the automotive market of the Russian Federation, CIS and overseas markets. 

The leading position of the company is the result of great experience and commitment to high quality of the products offered to our customers.

Russian Automotive Market Research offers a wide range of off-the-shelf solutions as well as products tailored to customer needs.

The products we offer is a tool, which allows the market participants to estimate the position on the market and the market potential, to forecast demand and optimize development strategies.
 

AUTOBUSINESS marketing magazine is a unique edition that unites Producer, Supplier, Dealer, and Service Center
AUTOBUSINESS covers:
Major automotive market trends
Dealer and service network development
Autocomponent industry
Supplies of autocomponents, raw materials, equipment
Logistics
Insurance
Lending, leasing
Expert comments
Amendments to legislation
Forecasts
Quarterly results:
Vehicle production statistics
Vehicle sales statistics
New models on the Russian market

Radisson Blu Rome

A chic, modern hotel, the Radisson Blu es. Hotel, Rome welcomes guests to the bustling city centre, within walking distance of many top attractions. Located in the heart of Rome, the Radisson Blu es. Hotel invites guests to discover the historical and cultural treasures of the Eternal City. Enjoy on-site rooftop dining, where spectacular views of Rome await. Treat yourself to a spa treatment, an energising workout in the fitness centre or a refreshing swim in one of two rooftop pools. Whether travelling for business or leisure, you're sure to enjoy a memorable stay here. Choose from 232 stylish rooms and suites.

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Radisson Blu

Via Filippo Turati 171
00185 Rome
Italy
Telephone: +39 06 444841
Fax: +39 0644341396
Email: info.rome@radissonblu.com
Website: View venue website

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the industry.

TATA MOTORS FINANCE

CEO

This conference has provided huge learning on how different companies do their business across different regions.

RENAULT TRUCKS

Vice President Retail Development

An ENG conference is a good opportunity to network and gain connections with other companies.

NISSAN

Senior Marketing Manager

I can see the passion and dedication of the E.N.G team came through in the excellent execution of the conference. Thank you!

FORD CREDIT EUROPE

Manager New Markets

Thoroughly enjoyable conference relevant to my role. Well organised and executed.

VOLKSWAGEN FINANCIAL SERVICES

CRM Manager

Thanks for organising this event. It offered numerous valuable insights and especially a great opportunity to network with experts from all over the insdustry

SKODA AUTO

Coordinator Used Car Strategy

Very interesting platform to learn about industry trends, share ideas and improve your own process.

RENAULT

General Manager Fleet Europe

The best place to keep up on the latest developments in Remarketing Business and to share views with experts & competitors.

CNH INDUSTRIAL

EMEA Commercial Services Network Development Manager

Very interesting and business relevant topics. Great opportunity for benchmarking.

KIA MOTORS EUROPE

Specialist Fleet & Remarketing Sales

Very well-organized event from ENG with passionate speakers and exciting topics.

MANN+HUMMEL GROUP

Global Warranty Specialist

By far the most interesting and relevant conference I have attended in recent years. An absolute must for warranty professionals from any part of the automotive warranty chain.

TATA MOTORS

Head CRM Programs

Great event! Very well managed. I was able to interact with many like-minded colleagues across geographies and understand common issues and ways to tackle them.

Event rates (ex. VAT)

Regular price $2,234.40
Documentation only $610.40
* Please select if you are a service provider. E.N.G. has the authority to approve final ticket price category.
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Discounts

Discounts are not reimbursed for previously purchased tickets. Three or more people registering from the same company at the same time qualify for the group discount, but must register online at the same time. Prices include the conference documentation, lunches, refreshments, the networking dinner and service charge but exclude hotel accommodation. Applicable VAT will be charged.

VCARD INFO HERE

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